Our goal for Belching Beaver’s rebrand was to simplify the logo as much as possible so that it was visible from far away and could be immediately recognizable. The most iconic part of the original beaver was its mouth with the bubbles, so we decided to isolate the head and give it more geometric attributes, rounding out the face and sharpening the teeth. When it came to the packaging, we wanted to brighten up the labels and designate specific colors for each style of beer.
